The Rain to River initiative, led by the City of Austin’s Watershed Protection Department, is a strategic plan aimed at tackling urgent challenges such as climate change and systemic inequalities. By focusing on flooding, erosion, and water pollution, the initiative is built on community input and emphasizes inclusivity, with bilingual materials and a strong visual identity connected to Austin’s iconic landmarks. The custom branding, featuring a hand-lettered logo and Barton Springs imagery, reinforces the initiative’s local relevance while fostering community-wide engagement.