In 2019, I had the amazing opportunity to work with MOO as part of their Inspiration Station exhibit at SXSW in Austin, Texas, to celebrate their partnership with AIGA. The idea was to showcase MOO's exceptional-quality print goods while highlighting a few local Austin designers and their unique interpretations of the city.

The presence of Austin's waterways and natural areas—the river, the springs, and the green belt—as well as our capacity to flourish, serve as the basis for my design. These organic resources symbolize revitalization and replenishing inspiration. I draw parallels between the movement of ideas and emotion to the flow of water and nature. I aimed to create a design that would evoke the feeling that underlies authentic expressiveness and free-flowing creativity.

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