Innovation Arabians, a family-run equestrian facility in Daytona Beach, Florida, offers a range of services including boarding, riding instruction, and horse sales. Recently, they’ve expanded to include youth camps, farm-fresh goods, and agricultural services. Together, we created a refreshed brand to reflect both sides of their business.

We developed two cohesive identities to represent these distinct sectors. The main visual mark highlights their equestrian services, featuring an orange-branch horseshoe, symbolizing Florida roots, safety, and reliability, with an Arabian horse at its center, their enduring emblem. The secondary mark focuses on their newer agricultural initiatives, allowing flexibility while maintaining visual consistency.