Grassroots Guide Service

Visual Branding

Captain Will Wolfson of Grassroots Guide Service LLC specializes in East Coast - Central Florida fishing experiences, offering inshore, nearshore and shallow water opportunities. While he works all over the region, his charters focus on the Indian River Lagoon System on the famed Florida Space Coast.

In addition to encouraging ethical "catch and release" practices, he provides an opportunity to learn about Florida's diverse coastal habitat and ecosystem. Our objective was to design a logo that would combine the iconic redfish and tarpon with crucial native vegetation including turtle grass and mangroves.


Grassroots Guide Service Logo with Tarpon and Red Drum fish in Mangroves
Front of Business Cards for Grassroots Guide Service
Back of Business Cards for Grassroots Guide Service
Red Drum fish resting on the engraved Grassroots Guide Service logo on a boat ice chest door
Engraved Grassroots Guide Service logo on the boat, with Florida open water and mist in the background.