Grassroots Guide Service
Visual Branding
Captain Will Wolfson of Grassroots Guide Service LLC specializes in East Coast - Central Florida fishing experiences, offering inshore, nearshore and shallow water opportunities. While he works all over the region, his charters focus on the Indian River Lagoon System on the famed Florida Space Coast.
In addition to encouraging ethical "catch and release" practices, he provides an opportunity to learn about Florida's diverse coastal habitat and ecosystem. Our objective was to design a logo that would combine the iconic redfish and tarpon with crucial native vegetation including turtle grass and mangroves.