Citywide Multichannel Campaign
Citywide brand identity established for Gainesville, Florida. My vision was to create a design which has a clean, contemporary, youthful aesthetic. The identity is intended to evoke the ideas of connection, progressive thinking, and encouraging an inclusive and culturally rich community. It is also meant to break from but also compliment the identity of the local university, the University of Florida.
Gainesville Bus Stop Sign
Gainesville Outdoor Sign
Gainesville Splash Screen
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